Fitness clubs understand the hard truth about members: only about 12% of the population attends a fitness club. Several reasons may exist, including lack of time, intimidation with the club environment, and associated medical conditions that prevent them from engaging in conventional training. The WAVE provides an exercise solution within 15 minutes, allowing even the most time limited people to gain benefits. Less stress on the joints, ligaments and tendons with proven health benefits provides a safe and gentle alternative exercise for those concerned with limitations. Combined with its many benefits to a client, the WAVE provides a club with the competitive edge to attract new members.